Vanden Shines Spotlight on Sustainability by Launching ‘Think Beginning Not End’ Podcast


Led by its Australian team, Vanden Recycling is excited to announce the launch of the ‘Think Beginning Not End’ Podcast, covering sustainability, recycling issues and innovation. The goal is to shift the conversation around plastic scrap being a waste by-product to one focused on that fact it is a valuable resource.

The first episode airs on Friday 13th December 2019 and features an in-depth interview with Anthony Peyton.

Anthony is the CEO and co-founder of PREP Design, a firm that offers unique and bespoke design solutions for brand owners and packaging designers, via a specialist software tool.

The tool brings together Anthony’s knowledge and experience from the waste sector and generation of waste, MRF’s and the downstream recycling process.

Vanden’s Australian Director, Simon van Leuven, talks with Anthony about designing packaging for recycling. From compatible labelling to the size and shape of the packaging, PREP’s portal helps to reduce the confusion at the design stage over the recyclability of the product.

The ‘Think Beginning Not End’ podcast series is aligned with Vanden’s brand values and aims to improve the level of transparency within the plastic recycling industry.

It will provide a platform for people to learn more about innovation, challenges, projects and initiatives and the key players in the movement for supply chain sustainability.

Other guests in future episodes include Gayle Sloan, CEO of the Waste Management Association of Australia and Viv Lister, Group Head of the Trade, Transport and Regulatory group.

Damien van Leuven, CEO of Vanden Recycling, comments, ‘The key to unlocking the value and recyclability of plastics is to reverse engineer how they become waste in the first place.

Tackling a problem at the root cause is the only way to create sustainable change. Rethinking how a product is designed and made, procurement practices and how it travels through the supply chain. We hope this podcast can spark debate and connect product designers and recyclers to create innovative solutions.’

You can find the ‘Think Beginning Not End’ podcast audio episode on Spotify and Apple Music, while the video episode can be found on Simon’s YouTube Channel.

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